Fusemachines

Sr. Digital Marketing Analyst

Location: Kathmandu

Job Type : Full Time

Experience : 2 - 3 years

Salary : Negotiable

Key Skills :

Posted On : Nov 24, 2019

Valid until : Dec 15, 2019

Job Description

  • Account management of our Search Engine Marketing / Cost Per Click / Pay Per Click(SEM / CPC / PPC) investments 
  • Maintenance and track of keyword bidding, budget caps, quality score, impression,share, conversion, CPC, CPM, CTR, and other AdWords metrics
  • Participate in strategy, planning, designing, buying, and executing digital media
    campaigns on Google AdWords 
  • Provide suggestions for copywriting and graphical ad templates for PPC Ads
  • Administration of Display network placement lists on Ad Words
  • Administration of web analytics dashboards along with monitoring of key reporting too
    and their reports
  • Take control of keywords, day parting, text ads, deep page linking, budget and device
    allocation, tracking techniques, and automated reports.
  • Track and report daily digital marketing metrics and summarize into weekly dashboard
  • Create, edit, and audit Ad Copies in Ad Words
  • Enhance Brand Content, Sponsored Ads, and other Digital Marketing
  • Understand marketplace to determine opportunities to enhance sales and profitability

Desired Candidate Profile

Qualifications Required

B Arch (Architecture/Other)

B.A (Development Studies/English/Communication/Other/Journalism/Flim/Music/Sociology/Hotel Management/Arts and Humanities/Political Science/Economics)

B.B.A (Industrial Management/Management Information System/Banking and Finance/Travel and Tourism Management/Other/Marketing Management/Mathematical Science/Management)

B.B.S (Finance/Marketing Management/Other/Management Science/General Management/Accountancy)

Bachelor of Hotel Management (BHM) (Hotel Management)

Bachelor of Social Sciences (BSS) (Social Science)

Bachelor of Travel and Tourism Studies (BTTS) (Tourism)

Preferred Age Range

20 - 40 years

Preferred Gender

No Preferences

Other Job Details

Number of Vacancies

1

Industry

IT-Software/Software Services

Functional Area

Marketing / Advertising / MR / PR

Job Role/Designation

Sr. Digital Marketing Analyst

Cover Letter

Not Required

Instructions To Apply

Apply Before

Dec 15, 2019

Apply via

Jobejee

  • Must have a Google AdWords Certification Google Analytics Certification Preferred
  • 2 years of previous experience
  • Experience with Search engine optimization (SEO) and Pay-per-click (PPC)
  • Experience with AdWords Editor
  • Experience with True view Video ad formats and video networks
  • Experience with Text Ads, Ad Extensions & Location Extensions
  • Experience with Cross channel bidding software
  • Experience with Microsoft products including Microsoft Excel and Word
  • Knowledge of digital marketing best practices & strategies including local search, review
    marketing, social media, web content and paid advertising
  • Knowledge of Google Analytics and other analytics & reporting tools for site/campaign
    analysis
  • Some knowledge of Artificial Intelligence preferred
  • Desire to work 20 hours a week 
  • Fluency in English